Still Liquid
Advertisements, products, messages and inputs of all kinds constantly saturate the daily life, making the individual, more or less aware, addicted to the trend. However, every trend is fleeting and everything is destined to quickly become waste.
"Still Liquid" is a critique of the consistency of contemporary society.
Opinions, desires, objects... Everything becomes obsolete too quickly, including the human being.
The Polish sociologist and philosopher Zygmunt Bauman spoke about "Liquid Modernity", a concept that has deepened over the years. It is a condition in which everything is possible, but nothing is certain. Modernity is "in the making" and "its only constant is change and the only certainty is uncertainty". The future therefore appears unknown.
The impossibility of knowing what will happen determines a state of widespread fear, a paralyzing condition, to which individual tries to remedy through the search for fixed points but, not finding them, sees all its certainties dissolve into a sort of liquidity.
An unbridled individualism emerges since the only solutions seem to be appearing at all costs and consumerism. A consumerism that arises from need, but that is soon replaced by desire that, in turn, results inexorably in caprice, an even more volatile and fluid force, making objects immediately obsolete.
"Still Liquid", with its inconsistent and ephemeral fluid "clouds", envelops objects and "personal opinions", in a colorful embrace that, behind its scenicity, hides instead a sort of intoxicating suffocation, to the point of making elusive and devoid of consistency objects, which remain coherent with the transient and fleeting condition that is proper to them in contemporary society.




